Information about the 2012 Markie Awards will be posted in August 2012.
The 2011 Markie Awards were a great success!
When: Tuesday, November 15 at 11:30 am
Location: Holiday Inn University Plaza
There were 89 entries submitted in this year’s competition. Thanks to all who participated as we recognized and honored the efforts of southern Kentucky’s finest marketing professionals.
Members come together in a friendly competition to celebrate and reward the outstanding achievement of PMA members and organizations during the annual banquet in November.
2011 Call
for Entries
Description
Professional Marketing Association honors the best examples of marketing by members in the previous year with its annual Markie Awards.
Awards are presented in 14 categories.
Why Enter?
The awards provide an opportunity for each member, and their organization, to be recognized publicly for their accomplishments.
Eligibility
The Markie Awards are open to any member of the Professional Marketing Association in good standing. Members from companies with headquarters outside of Bowling Green are required to submit locally produced/created items. Only marketing pieces developed for use and implemented between October 20, 2010 and September 19, 2011 are eligible.
Cost
A non-refundable payment of $10 per entry or $50 for an unlimited number of entries is required. Checks should be made payable to "Professional Marketing Association".
Submission Guideline
To enter the 2011 Markie Awards please submit for each entry:
Two (2) copies of the required materials for the specific category (mounting is not necessary)
Two (2) copies of the completed entry form
OPTIONAL: A photo of the entry in a pdf or jpg format on disc.
There is no limit to the number of categories your organization can enter; however, you are only allowed one entry per category per paying PMA member organization.
Send submissions to:
Brandon Jones
1900 Scottsville Road
Bowling Green, KY 42104
or bring them to the September PMA meeting.
Deadline
Entries must be received by September 20, 2011. All entries must be retrieved at the conclusion of the PMA Banquet/Markie Awards Presentation.
Notification of winner
Awards will be presented at the PMA Banquet/Markie Awards Presentation on November 15, 2011. Tickets to the event are the responsibility of the member or guest.
Questions
If you have questions regarding the PMA Markie Awards, please contact Brandon Jones by calling 270-842-3333 or email at bjones@edmontonstatebank.com
Entry Categories
Entries will be accepted in the following categories:
1. Brochure
A general publication that outlines your services and capabilities.
Submittal requirements: Two copies of the brochure.
A.1-2 Color Brochure
B.3-4 Color Brochure
2. Outdoor/Out of Home
An advertisement/promotion outside the business/home. Includes sports marketing, billboard, moving ad, etc.
Submittal requirements: Two pictures along with any other supporting materials.
3. Direct Mail Piece
Print materials sent through the mail to clients and potential clients. Includes postcards, announcements, invitations, personal letters, etc.
Submittal requirements: Two copies of the direct mail piece.
4. Marketing Campaign
Promotional campaign that involves more than one medium; such as a mixture of print, advertising, direct mail, specialty items, audio visuals, etc.
Submittal requirements: A representative sampling of materials used during the campaign.
5. Newsletter / eNewsletter
A recurring publication with news/feature articles sent to clients and potential clients, and distributed by print or electronic means (internal or external).
Submittal requirements: Two different issues of the newsletter.
6. Web/Print Advertisement
Web, newspaper or magazine advertisement used to promote organization/product/service.
Submittal requirements: Two copies of the advertisement.
7. Radio Advertisement or PSA
:30 or :60 commercial or public service announcement.
Submittal requirements: CD/cassette or .mp3 file of the advertisement.
8. Specialty Item
Includes apparel, gift items, trinkets, etc. intended for promotion and not for sale.
Submittal requirements: Two copies of the item.
9. Television Advertisement or PSA
:30 or :60 commercial or public service announcement.
Submittal requirements: DVD copy of the advertisement.
10. Web Site
Submittal requirements: Include web site address on the entry form.
11. Fundraising Campaign or Special Event
Fundraising campaign that may involve more than one medium such as a mixture of print, advertising, direct mail, specialty items, audio visuals, etc. Most importantly, please provide your fundraising goal and results.
Submittal requirements: A representative sampling of materials used during the campaign.
12. Press Kit / PR Campaign
A marketing initiative in which free publicity was sought. Include the dollar value of any publicity received as a result of the campaign.
Submittal requirements: A sample press kit or materials sent to media.
13. Social Media
Show off your best efforts to reach consumers with social media!
Includes all forms of social media (e.g.: Facebook, Twitter, You Tube).
Submittal Requirements: A screen shot, digital copy, or link to media site.
14. Hodge Podge
Have you done something cool that doesn't really fall under any of these categories? Submit it under the Hodge Podge category! Includes: annual report, strategic plan, logos, business cards, mascot, etc.
Submittal requirements: Include images or a sampling of materials for your entry.
