OCTOBER 2007 Program

September 2007 Program
Janet Chambers
Account Leader, Harley Davidson

When Janet joined Carmichael Lynch, she brought fresh perspective
to the Harley-Davidson team. And she’s been in the thick of strategic
brand development ever since. The “Live By It” campaign for Harley
Davidson represents an amazingly cohesive, far-reaching and
effective brand building story. One that Janet’s been involved with
from inception to execution, including a media/technology “first”
unveiled at Sturgis in August.

Previously at Fallon Worldwide, Janet thrived as the strategic leader
integrating multiple agencies and global partners on Citibank
projects. In fact, when Citibank needed someone to fill in for 3
months during a new product launch, Janet got the call and stepped
in admirably.

Janet is a graduate of the University of Missouri Columbia School
of Journalism AND Harley-Davidson’s Rider’s Edge Program (which
means she can take Carmichael Lynch’s Sportster out for a spin
anytime she needs road time).

Janet has served on the board of Minneapolis non-profit arts
organization and volunteers with a therapeutic horseback riding
program.

JULY PROGRAM

Craig N. Harper
VP of Client Services for
Simmons Market Research Bureau

Craig Harper is Executive Vice President of Client Services for Simmons Market Research
Bureau, a 52-year old syndicated market research firm with headquarters in New York City.
Mr. Harper has been involved in the market research business for 24-years. Prior to joining
Simmons, Craig was Senior Vice President of Message Factors, Inc, a custom research organization in Memphis, Tennessee; Birch/Scarborough Research, where he was Senior Vice President of Local Market Services, and has owned his own firm specializing in broadcast and cable television research. He stared his career in radio as an announcer.
Craig is a past-President of the Memphis Advertising Federation, past 7th District State Director for Tennessee, past Division II representative for the American Advertising Federation Board of Directors, and has held many local and district positions for the AAF. In 2001, Craig received the AAF 7th District Otis Dodge Award for outstanding contributions to the 7th District. He has presented to numerous advertising federations, the AAF national conference, Sales and Marketing Executives, the American Marketing Association, and the Public Relations Society of America, National Association of Broadcasters, and the Radio Advertising Bureau. Simmons Market Research Bureau is a legendary name in market research.

Founded in 1953 by Willard Simmons, the company has become woven into the fabric of American business. Virtually everyone in advertising and marketing has used or been exposed to Simmons data. You’ll find Simmons quoted in trade journals like Advertising Age, national newspapers like the Wall Street Journal and USA Today, and local newspapers and magazines.

Simmons was named to the AMA Marketing News list of America’s top 50 research companies and top-10 fastest growing companies, an unusual position for a 52-year old organization. Simmons is a pioneer in Hispanic consumer research and in data integration, leading to its inclusion on the top-10 list of fastest growing companies. In October of 2004, Experian, the two billion dollar global consumer information company, acquired Simmons.

June Program

Paul Barry, Senior Vice President
Nonprofit Client Services
J. M. Perrone Co., Inc.
105 Research Road
Hingham MA 02043

With a primary focus on direct mail fundraising,
Paul has worked exclusively within the non-profit sector
for 19 years. He and his staff are responsible for the creation and
implementation of over 400 direct marketing appeals for more than 70
institutions each year.

Paul is a frequent speaker on the subject of direct mail marketing, a
contributor to Mal Warwick’s Newsletter and teaches 12 to 15 free direct
marketing workshops at college campuses throughout the country.
Paul is a member of the Council for the Advancement and Support
of Education (CASE), the Association of Fund Raising Professionals
(AFP) and the New England Direct Marketing Association (NEDMA).

Challenging Preconceived Notions
Of ‘Good’ (and, ‘Bad’) Direct Mail

You’re finalizing plans for your next direct mail project when a colleague
says something like this….

“These types of things are expensive and they don’t work.”
“I get stuff like this all the time and I throw it away!”
“Our audience is different. They would NEVER respond to that!”

If you’ve ever heard (or, made) any of these comments then please join
us for a humorous look at what we send and why.

We’ll talk about what we think is ‘good’ direct mail, talk about your
real-life experiences while creating an appeal and promise you’ll leave
with a little nugget of information that just might improve your direct
mail results.

 

Randy Campbell
Vice President, Marketing
Nashville Predators

In his tenth year with the Nashville Predators, Randy has been part
of the development of the organization from before it had a name or
logo. He directs all activities of the marketing team which includes
creative development and advertising, media planning and placement,
game operations, special events, media promotions, data base and
direct mail marketing, team research, and mascot entertainment.
Prior to his role with the Predators, Randy was in advertising and
marketing communications with agencies for over eleven years. He
was senior account supervisor with the Nashville firm of Dye, VanMol
& Lawrence where he worked with clients such as Dockers, Johnston
& Murphy, International Paper, Phillips Builders (now Beazer Homes)
and Boy Scouts of America.

Randy is an avid outdoors enthusiast and tries to spend as much
time as possible with his family on their boat at Lake Malone KY. Other
times you can find him in the stands supporting his girls in their sports
and extracurricular activities.

Randy attended high school at John L. McClellan in Little Rock,
Arkansas and while pursuing a degree in management and marketing
at the University of Arkansas, Little Rock, met his wife of nearly twenty
years, Shari. They have two daughters, Sydney and Madison. They live
in Hendersonville.

The April 2007 program, as has become the custom at PMA, will be the presentation of the essay of the recipient of the Lou Turley Professional Marketing Association Scholarship for the 2007-08 academic year. This year the winner is Anna Clark, a Marketing major with a concentration in Sales. Anna is from Manitou, Kentucky in Hopkins County and she has a 3.88 gpa. The topic of her essay and presentation is “Marketing to My Generation.” A question and answer period will follow the presentation, so come prepared to find out just how to market (effectively) to today’s college students and young adults.

This is the eighth year for the PMA scholarship, which was started in 2000-01. Anna will be the ninth recipient of the $500 scholarship. In 2003-04, the committee could not select between two applicants, so we awarded scholarships to both. The scholarship was renamed two years ago in honor of Dr. Lou Turley, a Marketing professor at Western Kentucky University who was killed tragically in a scuba diving accident. Lou was one of the early members of the Professional Marketing Association. Dr. Turley served as the head of the Marketing Department at the time of his death. Dr. Turley was the recipient of teaching awards at every university at which he taught, including WKU. Although he was a tough teacher, he was loved and respected by his students and his colleagues for the energy and enthusiasm he brought to the classroom and to his research and service, and his influence is still felt to this day by both his students and his colleagues.

- Upcoming Meetings -
RSVP is required for all meetings.
Email kevingettings@geraldprinting.com if you plan to attend a PMA luncheon.
April 17, 2007 — Anna Clark, WKU Scholarship Recipient (Marketing to My Generation)
(Note: Starting May 15th our meetings will be held at Mariah’s Restaurant downtown.)
May 15, 2007 — Randy Campbell, Nashville Predators
(Introducing Hockey to the Nashville Market)
June 19, 2007 — Paul Berry, JM Perrone
(Challenging Preconceived Notions of Good and Bad Direct Mail)
July 17, 2007 — Craig Harper, Simmons Market Research Bureau
(Marketing that Engages You)

March 2007 Program
Disaster Preparedness / American Red Cross

At the March 20, 2007, meeting, Jennifer O’Rourke from the South Central Kentucky Chapter of the American Red Cross will be discussing Disaster Preparedness. She will be bringing a sample Family Disaster Supplies kit and examples of the types of food and other supplies one should have on hand in case of emergency. Her talk will include information on how to develop a family disaster plan as well as what employers and employees can do to ensure
that a company can continue to function during an emergency.

Disaster Preparedness has been a way of life for Mrs. O’Rourke since childhood. She is originally from Kansas City, Missouri, which is in the part of the United States known as “Tornado Alley.” During elementary school, in addition to regular fire and tornado drills, she also has vivid memories of bomb drills and remembers shopping for bomb shelters with her parents during the Cuban Missile Crisis.

Mrs. O’Rourke became involved in Community Disaster Education as a VISTA, often referred to as the “domestic Peace Corps,” in 2001. Although her VISTA service has ended, she continues to do Disaster Preparedness presentations.

A Registered Nurse by profession, she became a “stay-at-home-Mom” shortly before her second child was born. Since that time, she has not really stayed “at home” because she has been heavily involved in volunteer work for several organizations, including the American Red Cross, Girl Scouts (for whom she is a Master Trainer), Boy Scouts, PTA, Band Boosters, and several others.

Mrs. O’Rourke began volunteering for the American Red Cross in St. Joseph, Missouri, in 1981 as a Water Safety Instructor, and Instructor certifications in Lifeguarding, CPR and First Aid followed soon after. She served a term as Water Safety Chairman on the Board of Directors of the Buchanan County (Missouri) Chapter before moving to southern Indiana in 1987, where she continued her Red Cross volunteer work with the Clark County Chapter. During her time there, she also volunteered for the Floyd County (IN), Louisville Area, and Bullitt County Chapters as well. She has been volunteering for the South Central Kentucky Chapter since moving to Bowling Green in 1989, and became a First Aid/CPR/AED
Instructor Trainer in 2002.

February 2007 Program
The Media Bakery Roundtable
With so many media options, do you often feel
confused and unsure of what ingredients are
needed to rise above your competition? Learn
from local experts on how to add the right mix
to get sweet rewards. Now don’t forget to add a
dash of PR, or even a scoop for that mater, and
your company will be on its way to a blue
ribbon.

For 10 minutes each, you’ll have a chance to
learn more about public relations, television,
radio, newspaper and outdoor advertising. Our
guests will include Seth Alexander - Fruit of the
Loom, Jeanette Boehman - WBKO, Kathy Grayson
- WBVR, Chris Houchens - The Daily News,
Robbie Jones - Southeastern Display.

Bring a friend and don’t miss out! The February
PMA meeting is on Tuesday, February 20 at
11:30 a.m. at the WKU Carroll Knicely
Conference Center on Nashville Road. Please
RSVP to Bill Oldham at bgpma1@yahoo.com or
by calling 745-1926 by Thursday, February 15.

January 2007 Program
Marketing Campaign of the Year - WKU Sports
Director of Athletics Dr. Camden Wood Selig

Western Kentucky Athletics has risen to the forefront of the Sun Belt Conference and among the nation’s best thanks to the efforts of Dr. Wood Selig. Selig, an administrator with more than 20 years of experience on the collegiate level, was named Director of Athletics at Western Kentucky University on Aug. 5, 1999, after serving in several different athletic administrative roles at Virginia the previous 11-plus years.

Academics are a high priority under Selig, witnessed by the one hundred and ninety one student-athletes (out of approximately 400) who carried a 3.0 grade-point average in the spring semester, with 182 posting a cumulative grade-point average of 3.0 or better. In fact, WKU student-athletes who exhaust their eligibility graduate at an 87 percent rate. Since arriving at WKU, Selig has led a department that has claimed the Vic Bubas Cup — presented to the Sun Belt Conference school which displays overall excellence in the league’s 18 sports — on three occasions, 2001-02, 02-03, and most recently in 2005-06

Under his direction, the football team claimed the school’s first NCAA Division I championship in December 2002, WKU’s first national title in any team sport. The football and men’s and women’s basketball teams all reached postseason play in 2000-01, the first time in school history they accomplished the feat in the same academic year — the trio repeated it again in 2001-02, ’02-03 and ’04-05 . Western squads have won 27 Sun Belt Conference championships (regular season and/or tournament) in the last six years in men’s and women basketball, volleyball, baseball, men’s and women‘s cross country, men’s and women’s swimming and diving, and men’s track.

Under Selig’s direction, WKU Athletics has completed a $33 million renovation to E.A. Diddle Arena. Diddle Arena features a new academic advising center, new basketball locker rooms and offices, a new 4,500-square foot weight room, new training room and two new auxiliary gyms. Another $33.5 million project is already underway, with the renovation and expansion of L.T. Smith Stadium. Not only has he helped secure over $2.6 million in donations toward endowing football scholarships at WKU, but he assisted the Hilltopper Athletic Foundation as it raised more than $1 million each of the last two years and increased membership with over 600 new supporters in the last two years.

“Wood Selig has brought a level of professionalism to the Athletic Director position at Western Kentucky University that is unparalleled in athletic departments at most institutions our size or larger,” said Western President Dr. Gary Ransdell. “Under his astute leadership and direction, our student-athletes and athletic programs have reached unprecedented heights both in the classroom and in competition. I look with anticipation to what the future holds.”

2006 Programs & Sponsors
August 2006 Program - Scott Greene - Making and Keeping a Brand in a World-wide Market
July Speaker - Chris Houchens - Marketing with Blogs
June Speaker - David Garvin, Garvin's LLC
May 2006 Speaker - Coach David Elson
March 2006 Program - Email Marketing's Latest Tips & Trends
February PMA speakers – “What People Hate according to Fred”
January 2006 Program - "Keep It Clean Bowling Green" Storm Water Program

2005 Program Speakers
January - 2004 Marketer of the Year, Leila Matthews
February - 2004 Marketing Campaign of the Year - City of Bowling Green
March - Round Table Discussions
April - Bob Edwards, WKU University Relations
May - Marketing Panel from WKU
June - Jeff Younglove, Director of Campus & Community Events for WKU
July - Books and Resource Guides
August - Mark Simpson, WKU Assistant Professor, "Advertising in a Digital Age"
September - Discussion Panel: Bob Adams, Ken Payne and Vicki Bagwell
October - 2005 Industry of the Year: Rick Ball, RC Components